Boat – The boat is a well-known Brand; the vehicle that creates the opportunity for the Listing Service. It is independent of the rowers yet it supports the team. Earning a seat on the boat is an exclusive opportunity for a rower. Each member of the team wants nothing more than to earn and keep a seat on the boat. Without the boat the rowers simply cannot participate in the race.

     Rowing Crew – The Rowers are the Participants in the private Listing Service. Rowers are usually small or medium-sized businesses who are willing to work hard for a place on the team. They want to affiliate themselves with a winning boat (brand). Participants must prove themselves as the best candidate for the team; those who are successful provide the effort to move the Listing Service forward. No individual rower, no matter how strong or talented, can propel the boat for long. It takes the collective effort of a crew of qualified rowers to help the boat get off to a good start, gain speed, and maintain momentum to achieve the goal.

     Coach – The Coach is Crew Innovations staff. We identify the strengths of the boat (brand), analyze its potential for a listing service, and outfit it with the tools needed to be competitive. We recruit and train individual rowers (participants) and assemble them into a unified team. We keep the team on track, moving in rhythm, and keep the boat and its crew headed in the right direction. We help build the legacy of the Listing Service and maintain the success of the program. Our job is to ensure that the Rowing Crew and the Boat remain competitive to achieve success.